King of the Half Crazies is a monthly virtual running race every month on Instagram. Every month, runners sign up and the last

Saturday of the month they complete the race in the distance that they chose. Upon completing the race, the runner receives a digital medal. Each month has a different themed medal, and anyone that completes all twelve races gets a special medal at the end.

 

To go along with the royal sounding name, I chose a deep purple for the main color for the brand and an old english style calligraphy font. The medal designs are all brightly colored and fun to keep runners engaged and excited about the races. They are all excited to see what the next medal will be. After a runner registers by email, they are sent an HTML email with the royal branding thanking them for registering and a small message.