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SOCIAL MEDIA
SOCIAL MEDIA POSTS for gatherings
This post leaned into the "millennial vs. gen z" trend to show two ways to caption the same product. Same image, two totally different voices. It's a good example of adapting tone for audience while keeping the brand recognizable.
This series was started to drive engagement, having the viewer choose between two tablescapes. The central arrow graphic grabs attention while people are scrolling.
This product line was previously announced on Instagram with tablescape photos. To give the customers a closer look at the products, this post was later designed to feature each product on one carousel slide so the customers could see the designs up close.
Moodboard posts are a practical way to show customers how products work together. The football post pulled items from a single tablescape collection, while the black and white Halloween moodboard used a carousel format to feature a wider range of products with individual callouts for each item. These posts were also a strategic tool for moving high inventory products by giving them more visual real estate.
How to posts were used to break up the feed to give the audience realistic and attainable tips to use when decorating tables or their home.
email design
email design for gatherings
These promotional emails were designed for Gatherings and deployed through Klaviyo. Each email was built from scratch to promote seasonal collections, product launches, and restocks. The designs range from playful and illustrative to clean and product-focused, adapting the visual approach to fit the campaign while staying on brand.
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