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AD DESIGN
digital ads for gatherings
halloween
This digital ad was created to promote a Wicked-inspired tablescape collection. The concept and edit were developed in house, with studio footage directed to match a specific vision. The video moves down the Glinda side of the table first, set to sweet and whimsical music, before a record scratch cuts to the Elphaba side, where the tone shifts to something darker and more dramatic. The edit leans into the good vs. evil dynamic of the source material to create a video that feels more like a story than a product ad.
christmas
These Christmas social media ads were edited from footage shot in studio, with creative direction provided during production. Video editing and end title card copy were handled in post.
easter
The Easter content was shot and edited in house. The video features a pan across a lineup of flocked bunnies, color corrected and finished with on-screen copy directing viewers to the site. The GIF was designed to look like stop motion, with hand-drawn motion lines added to give the bunnies the illusion of hopping across the frame.


animated ad FOR gallery 13
Gallery 13 was a tattoo shop in Tunkhannock, PA. This ad was designed to advertise the shop.
For the animated banner ad design, a buzzing tattoo gun was the main focus, along with a message that the shop was back open after the lockdown. The tattoo gun buzzes horizontally across the ad revealing the logo like it’s tattooing it. Then some photos fade in and out and switch to the headline that they are open. Along with a clickable link to go to his website

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